Digital Strategy & Communications, Mashable.com Award Winner and Privacy Advocate
Marketing and Advertising | Washington D.C. Metro Area, US
Shaun Dakin is the Founder of Dakin Associates, a digital marketing, social media, communications and strategy consulting firm where he helps organizations optimize for measurable outcomes that create lasting change.
He is also works as an advocate in data privacy as the co-founder of Privacy Camp, a series of "un" conferences on data privacy that have been held in DC, San Francisco, Toronto and Paris. @PrivacyCamp is one of the most followed twitter accounts in the world on data privacy issues.
In the for profit arena, Shaun has led product and marketing strategy at FedEx, webMethods, Fannie Mae, Laureate Education, IXI Corporation and The Motley Fool. While at FedEx he was part of the team that launched FedEx.com, and brought tracking and shipping to the Internet. He was awarded the highest honor to a FedEx employee—the Five Star award—for leading the charge to develop a FedEx Shipping and Tracking API that resulted in significant revenue increases.
In the nonprofit category, he was the founder and CEO of The National Political Do Not Contact Registry (NPDNC or StopPoliticalCalls.org) where he became the country's most recognized advocate for voter privacy rights and grew the organization to over 500,000 members. He is regularly seen on national TV, heard on the radio, and written about in the press. In 2008 he testified at the US Senate on the tragedy of political robocalls. In 2008, he also received the Mashable.com Open Web Award for the top non-profit in the nation to use social media.
In 2014 StopPoliticalCalls.org formed a partnership with Nomorobo.com a successful technology company fighting ALL robocalls, commercial and political.
He holds a BA in Government from Colby College and an MBA from Thunderbird School of Global Management.
Shaun Dakin lives in Falls Church, VA.
Specialties: - Privacy
- Social Media
- Web 2.0
- Non Profit Management
- Product management
- New product development
- Ideation / Concepting
- Strategic alliances / partnerships
- Technology marketing (Market Driven)
- Database marketing
- Direct marketing
- Organizational development
- Change management
- Brainstorming / mind mapping
2006 - Present
CEO and Founder / Dakin Associates
Dakin & Associates - a boutique communications and strategy consulting firm with a focus on digital media and communications. Major clients in the environmental and gun violence non profit categories. In addition, we do work with emerging firms in the data privacy space with strategic advice on product development, public relations, and go to market strategies.
We do work in the following areas:
Go to market strategies
New Product Development
Professor of Marketing / George Mason University
CEO & Founder / The National Political Do Not Contact Registry - StopPoliticalCalls.org
The National Political Do Not Contact Registry, a program of Citizens for Civil Discourse, is a non-partisan, non-profit that allows all voters to register their phone number for free to stop politicians from calling them at home.
Find out more at: http://www.StopPoliticalCalls.org
Co-Founder and CEO / Innovative Internet Messaging Solutions, LLC
IIMS, LLC is a internet company working on innovative voice and internet telecommunications services to allow voters to talk back to politicians. Our first product was is www.ReverseRobocall.com where voters can record a robocall and send it to one or many politicians.
We shuttered the company in December, 2012. RIP.
Managing Director / Webbmedia Group
Provide Consulting and Training to clients on technology. "Webbmedia Group is an award-winning international digital strategy consultancy that offers mobile, platform, social and emerging tech/ media strategic services and workshops to Fortune 500 companies, media organizations, mid-sized businesses, governments and universities worldwide. We know what's on the technology horizon and deliver you that knowledge to prepare for the future."
Fellow - Application Privacy Project / The Future of Privacy Forum
I stood up the FPF efforts around application privacy.
About the Application Data Privacy Project
The Future of Privacy Forum (FPF) Application Developer Responsible Data Use Project (AppPrivacy) primary goal is to provide application developers with the tools and resources they need to implement responsible information collection and use practices that are believed to be trustworthy by consumers and regulators.
The Internet has recently seen an incredible proliferation in the number of applications for mobile devices and online, or “apps,” available to users. Apps have become an integral aspect of how people experience social networks and the mobile Internet. Many of these apps are supported by advertisements, and some collect information from the user to help advertisers display ads that are tailored to the user’s interests. It is important that both users and developers understand how the data is used when the user interacts with the app, and what recommended practices developers should adopt to best protect the privacy and security of the people using their apps.
Product Manager / The Motley Fool
Product Management leadership for Personal Finance at TMF. Included:
- Motley Fool Green Light Newsletter
- Rule Your Retirement Newsletter, and
- The Motley Fool Credit Card (partnership with Bank of America)
SVP, Product Management / IXI Corporation
Sr. Product Manager at IXI Corporation (www.ixicorp.com), the premier provider of single sourced customer and market segmentation, targeting, and tracking solutions for financial services companies marketing to U.S. investors and consumers.
Director, Product Management / Laureate Education, Inc
Director of Product Management and Team Lead reponsible for the P & L for a business unit representing approximately 30% of the division's revenue (www.WaldenU.edu).
Finance Team - Kerry / Edwards / Democratic National Committee
- Part of a finance team at the DNC focused on large donors. New team created late in the campaign. Team brought in $4.5M. I raised $240k.
Sr. Manager, Business Intelligence, Product Strategy, and Partnership Management / Fannie Mae
Provided leadership and developed and recommended strategy and tactics for eBusiness product team producing $130M revenue including: Value assessments, financial P & L forecasting, target market selection, partnership analysis, competitive analysis and segmentation.
Worked with all levels and functions within eBusiness to ensure successful implementation of newly implemented product development management process resulting in market driven product development.
Created innovative segmentation models for a product resulting in the identification of two additional target markets representing an incremental $10M in revenue.
Managed relationship, planning, and negotiation for key mortgage broker technology partner (Calyx) producing $12M in revenue.
Researched, recommended and structured strategic alliance with a technology partner (Harland) identifying significant revenue opportunity ($10M).
Sr. Strategy Manager - Corporate Development / Fannie Mae
Managed the identification, research of, and resolution of key strategic issues for the Office of the Chairman using fact based analysis resulting in a clear understanding of actions needed to be taken with regards to consolidation in the mortgage industry.
Key member of team that revised the strategic planning process at Fannie Mae, leading to faster resolution of issues, clearer communication and execution of strategy.
Created, managed and developed key strategic issues list for the company resulting in faster consensus building and decision making at Fannie Mae.
Identified key trends affecting Fannie Mae five to ten years out. Developed ongoing trend monitoring process allowing Sr. Management to monitor major issues in the industry before they become threats.
Researched and identified critical components of headline risk for the company presented to the Board of Directors. Personally delivered presentation to Vice Chair of Fannie Mae, Jamie Gorelick.
Sr. Product Marketing Manager / webMethods
Managed go-to-market strategy of leading business-to-business integration (B2B) industry solutions vertical product lines including: positioning, PR, marketing communications, sales support and training.
Recommended, using fact based analysis, that the company not pursue a specific industry solutions product line at that time, resulting in senior management implementing actions to discontinue focus on product line leading to considerable savings to the company.
Manager - Strategy and Alliances / FedEx.com / FedEx
Managed strategy and execution of eServices, eDocuments and alliances for FedEx.
Recruited, hired, coached and managed team of 6 marketing/business development professionals (MBAs).
Managed external agencies and vendors to meet objectives. Agencies included: Digitas, RTC Relationship Management, Quarry Integrated Communications, and King Brown Research.
Managed budget in excess of $1M.
Negotiated $80M alliance between FedEx and Kinkos.com and Kinkos, Inc.
Directed relationship and planning between AOL/Netscape and FedEx, recovering multi-Million dollars in value for FedEx.
Developed and delivered recommendation for Fred Smith (CEO) on strategy, execution, and governance for a FedEx.com spin off from FedEx Corporation.
Created and developed strategy and prototypes for an eDocument product to combat the increase in email taking business from the overnight letter franchise.
Sr. Product Manager / FedEx
Spearheaded FedExs creation of an Independent Software Vendor (ISV) program.
Managed overall product strategy, development and execution of tracking API, shipping API, and FedEx intraNetShip.
Recipient of the FedEx Five Star Award in 1999, the companys most prestigious award, for creating superior results. One of 150 recipients out of 200K non-management employees worldwide.
Successfully guided launch of FedEx Global Developer Program, designed to provide development tools necessary to create electronic commerce systems and integrate FedEx services within existing systems for VARs and ISVs. During programs beta period, approximately $2M in incremental shipping revenue was produced.
Co-led the redesign and launch of FedEx.com with a focus on globalization, interactive functionality, community and ease of use resulting in increased customer satisfaction and ease of use for all interactive applications. FedEx.com received over 2M unique visitors a month.
Instructional Systems Designer / Integic
Federal contractor developing computer based training (CBT) systems for the Navy, EPA, Fema, and the DOD.
Trainer / Hechinger
Store trainer for a regional hardware store that is no longer in business.
English Teacher / JET Programme
Fellowship in the Japan Exchange and Teaching Programme provided by the Japanese Government to teach English in rural Japan.
I was in Shimane Prefecture, Masuda City.